Ramadan delight: Saudi Arabia launches powerful lights to attract tourists
The Ramadan lights are an initiative from Saudi Arabia to not only highlight their rich heritage but also lure more tourists to the Asian giants.
In a vibrant display of culture and hospitality, Saudi Arabia has launched the “Ramadan Lights” initiative, transforming the Kingdom into a dynamic tapestry of experiences during the holy month.

This campaign, Wakawakadoctor.com reports, is part of the broader ‘Saudi, Welcome to Arabia’ tourism drive, aimed at showcasing the country’s rich heritage and a warm welcome to global travellers.
As the sun sets, Saudi Arabia comes alive with bustling markets, festive stalls, and extended shopping hours.
Visitors can immerse themselves in the country’s rich cultural heritage by exploring historic districts like Jeddah’s Al Balad, Riyadh’s Diriyah, and the tranquil landscapes of AlUla per travelandtourworld.
The initiative highlights the Kingdom’s unique blend of tradition and celebration, offering a glimpse into Saudi hospitality and community spirit.

Ramadan Experiences Across the Kingdom
- Jeddah: Visitors can indulge in traditional Ramadan delicacies and enjoy vibrant Ramadan tents filled with music and laughter.
The Al Falah Square Bazaar offers a unique cultural experience, blending authentic traditions with modern festivities.
- AlUla: Known for its serene ambience, AlUla provides a peaceful setting ideal for reflection and relaxation.
Visitors can stroll along Bukhoor Road, sipping coffee and enjoying the natural beauty of the area.
- Riyadh: The city transforms into a lively Ramadan hub with family gatherings and special events.
The Souk Al Zal market showcases incense, handicrafts, and textiles, while the Ghabga events blend traditional and modern entertainment.

The Ramadan Lights initiative is reportedly a part of Saudi Arabia’s Vision 2030, a strategic plan to diversify the economy and establish the Kingdom as a major global destination.
By focusing on tourism, Saudi Arabia aims to reduce its reliance on oil and display its cultural and natural attractions to the world.

With simplified visa options and increased flight connectivity, including over 330 direct flights from India, Saudi Arabia is becoming more accessible to international travellers.
The Ramadan Lights campaign invites visitors from around the world to experience the magic of Ramadan in Saudi Arabia, promising an unforgettable journey through the country’s history, culture, and hospitality.